Expanding Agency Capabilities : A Strategic Look at White Label PPC Services for Sustainable Growth
As the digital marketplace continues to evolve, agencies face pressure to produce measurable results faster while developing data-driven strategies for all clients. This situation leads many agencies to experience limitations on their ability to grow because of the strain put on their internal resources by managing these client demands. The move toward using white label PPC services has become the strategic option by which many agencies choose to scale their performance marketing capabilities without overburdening their own in-house teams. In using white label PPC services, agencies have access to an experienced team of professionals, proven campaign models, and sophisticated optimization tools, all working within the same branding or identity of the agency itself. These resources free up agencies’ time to concentrate on building and maintaining client relationships and also provide an avenue for settlements of all advertising campaigns performed through the use of white label PPC s...